We’re launching two marketing campaigns in March and April aimed at non-Anthem Large Group employer prospects in the 14 blue states we serve. The campaigns will run through October.
Our messaging will showcase Anthem’s value story and our focus on being affordable for employers, employees, and families. We’ll also promote our efforts to drive exceptional member experiences and simplify healthcare for everyone.
These campaigns will not include state accounts, labor and trust, student, or public sector employers.
Campaign details:
- Jumbo prospects (launched early March): targets top prospects in each market with 1,000 or more employees and will include direct mail, a landing page, paid social ads, outbound calls, and email.
- Mid-size prospects (launches in April): targets medium-sized companies with 150 to 999 employees and will include email, a landing page, paid social ads, and outbound calls.
If one of your clients responds, we will connect with you to keep you involved.
Please contact your Anthem representative with questions.