Your State:

Anthem Blue Cross and Blue Shield

Jul 07, 2021

  • Large Group
  • EBC
  • EBS

Large Group acquisition campaigns roll out in late June and July

We have three marketing campaigns targeting prospective employers that have just hit the market.

As we emerge from a year unlike any other, Empire is on a mission to reimagine health for every moment in a person’s life. Our campaigns will show group prospects how we strive to improve healthcare through innovation, technology, and empathy — creating solutions that are not only cost-efficient, but human and deeply personal.

Your clients may receive these email and advertising campaigns with outbound calls, and we want to keep you informed. Here’s what you need to know:

  • Targeted prospect campaign launched June 29. This campaign includes direct mail and reaches out to top prospects in each market (1,000+ group size; some exceptions made depending on state).
     
  • Win Back campaign launches July 6. It targets former clients (130+ group size) that cancelled between 2012 and 2018.
     
  • Pure prospect campaign launches July 6 (upstate/downstate). This campaign targets prospects with no former or existing relationship with Anthem (100-1000 group size).

We appreciate your partnership and want to assure you that if your clients express an interest in our capabilities, we will contact you. In the meantime, if you have questions about our marketing efforts, please reach out to your Empire sales representative.

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