A CarelonRx marketing campaign targeting select Large Group clients with off-cycle 2025 medical renewals in California, Indiana, Maine, and Ohio will hit the market on February 24.
The campaign encourages clients to combine CarelonRx pharmacy coverage with Anthem medical benefits. Doing so can enhance affordability and convenience for their business and employees. To demonstrate this impact, we're offering a generous financial incentive for those who bundle their coverage.
Details will be shared with employers through direct mail, email, and outbound calls. We will connect with you if any of your clients are included in this campaign.
If you have any questions, please contact your Anthem representative.