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Anthem Blue Cross and Blue Shield

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Mar 31, 2023

  • Large Group
  • CA

We’re promoting our value to select employers

Three marketing campaigns aimed at Large Group employer prospects in the fourteen blue states we serve will hit the market in April and May.

Our messages will address the challenges employers face while navigating economic uncertainty and share how Anthem’s innovative, forward-thinking plans can help lower care costs without sacrificing quality. All three campaigns will exclude state accounts, labor and trust, student, and public sector employers.

Campaign details:

  • Jumbo prospects (launches in April): targets top prospects in each market with 1,000+ employees. Click the hyperlink to view sample campaign landing page.
  • Mid-size prospects (launches in late April/early May): targets medium size companies with 100-1000 employees. Click the hyperlink to view sample campaign landing page.
  • Win Back (launches in May): targets former clients (130+ group size) that canceled between 2016 and 2020. Click the hyperlink to view sample campaign landing page.

If one of your clients responds, we will connect with you to keep you involved.

Please contact your sales representative with questions.

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